March 1-3, 2023
Wednesday - Friday
Newport Beach, CA
Lido House Hotel
Automotive Digital
Marketers
Founding Partners








Lunch Sponsor:

Streaming Automotive Summit
Join us at the Streaming Automotive Summit for a cross section of thought leaders in Streaming advertising and the Automotive Retail digital environment. This event will be a unique, intimate gathering to explore the theme of this year’s event: “Leave Broadcast Behavior Behind.” We will highlight the major differences between the traditional broadcast environment and the streaming ecosystem and how to fully embrace this emerging advertising medium. Hear directly from media platforms, attribution technologists, audience data sources, and inventory partners on how to approach and maximize Connected TV and Digital Audio advertising for your automotive clients, ranging from individual dealerships to OEMs.

Agenda for the Streaming Automotive Summit
Enjoy Newport Beach while connecting with industry leaders. The schedule is subject to change.
- 04:30pm to 07:30pm
Cocktails and hors d’oeuvres at
Topside Roof Deck at Lido
House Hotel
- 9:00am to 9:30am
Ryan Steelberg, CEO and President at Veritone
Ryan is a seasoned technology executive and pioneer of digital and data-driven businesses. He is currently the Co-Founder, President, and CEO of Veritone, Inc., a leading AI software and services company, public on NASDAQ. Prior to Veritone, he served as the Head of Broadcast at Google Inc. and from 2002 to 2007, he was the Co-Founder and President of dMarc Broadcasting that was acquired by Google Inc. in 2006. Ryan’s background in broadcast media and digital technology positions him to offer a unique perspective of the advertising landscape today.
- 10:15 am to 10:30 am
- 11:45 am to 1:00 pm
At the Lido House Hotel
- 1:15 pm to 1:30 pm
- Melinda Zabritksi, Senior Director | Experian Automotive. How will the consumer be impacted in 2023 due to rising interest rates and a potential economic downturn? Hear directly from one of the world’s “big three” credit reporting agencies as they offer their perspective.
- 2:45 pm to 3:45pm
- Dan Fairclough, Head of Specialized Demand | Magnite.
- Matt Mendez, Senior Director of Client Development | The Trade Desk
- Brian Singleton, Founder and CEO | Evolution Media Group Have you ever wondered what the cost per share is in your investing portfolio? Probably not and this panel is going to unpack why that’s as an irrelevant metric as CPM is in streaming advertising informed by attribution data. Gain a deep understanding of path to supply, ad pod constructs, and what really matters when assessing streaming advertising inventory.
- 5:30 pm – 8:30 pm
The Cannery
- 8:00am to 9:00am
At the Lido House Hotel
- 09:00am to 09:30am
Ryan Steeberg, CEO and President at Veritone
Ryan is a seasoned technology executive and pioneer of digital and data-driven businesses. He is currently the Co-Founder, President, and CEO of Veritone, Inc., a leading AI software and services company, public on NASDAQ. Prior to Veritone, he served as the Head of Broadcast at Google Inc. and from 2002 to 2007, he was the Co-Founder and President of dMarc Broadcasting that was acquired by Google Inc. in 2006. Ryan’s background in broadcast media and digital technology positions him to offer a unique perspective of the advertising landscape today.
- 9:30 am to 10:00 am
Brett Hall, Partner and VP of Sales & Marketing | Evolution Media Group
Formal welcome, introductory remarks, and agenda review.
- 10:15 am to 10:30 am
Speaker TBD | Magnite
Hear directly from an industry expert on the size of the ecosystem, the share shift from broadcast, major emerging trends, and why Connected TV and Digital Audio needs to be a big part of you 2023 and future plans.
- 10:45 am to 11:45 am
- Matt Mendez, Senior Director of Client Development | The Trade Desk
- Scott Hedges, Head of Sales, Retail Automotive & Local Media | Polk Automotive Solutions from S&P Global Mobility
- Brian Singleton, Founder and CEO | Evolution Media Group
“You can’t manage what you can’t measure,” said the famed management consultant Peter Drucker. This panel will share what attribution and measurement capabilities exist in Connected TV and Digital Audio, how they differ from what is available in broadcast, and how to properly construct a strategy that informs Audience Curation and Inventory Selection.
- 1:00 pm to 1:15 pm
- 11:45 am to 1:00 pm
- 1:00 pm to 1:15 pm
- Joe Kyriakoza, VP & General Manager | Polk Automotive Solutions from S&P Global Mobility Get the latest forecast of automotive sales and more broadly the supply-chain crunch that has been hampering the industry for almost 2 years.
- 1:15 pm to 1:30 pm
- Speaker TBD | Experian Automotive.
- How will the consumer be impacted in 2023 due to rising interest rates and a potential economic downturn? Hear directly from one of the world’s “big three” credit reporting agencies as they offer their perspective.
- 1:30 pm to 2:30 pm
- Laurel Malhotra, Director, OEM Marketing Solutions | Experian Automotive
- Joe Kyriakoza, VP & General Manager | Polk Automotive Solutions from S&P Global Mobility
- Brian Singleton, Founder and CEO | Evolution Media Group How do you find and reach auto-intenders with streaming advertising? Targeting in streaming is very different than broadcast and the panel will highlight how those differences should be applied to a Connected TV and Digital Audio campaign. Learn how audience and advertising inventory are decoupled and if not diligent, how a beer brand can unintentionally target non-beer drinking minors.
- 2:45 pm to 3:45pm
- Dan Fairclough, Head of Specialized Demand | Magnite.
- Speaker TBD | The Trade Desk.
- Brian Singleton, Founder and CEO | Evolution Media Group
- Have you ever wondered what the cost per share is in your investing portfolio? Probably not and this panel is going to unpack why that’s as an irrelevant metric as CPM is in streaming advertising informed by attribution data. Gain a deep understanding of path to supply, ad pod constructs, and what really matters when assessing streaming advertising inventory.
- 3:45 pm to 4:15pm
- Brett Hall, Partner and VP of Sales & Marketing | Evolution Media Group.
- Brian Singleton, Founder and CEO | Evolution Media Group.
- 5:30 pm – 8:30 pm
- 09:00am
Depart from the Lido House Hotel to Pelican Hill Golf Course

Ryan Steelberg
CEO & President at Veritone
Ryan Steelberg is a seasoned technology executive and pioneer of digital and data-driven businesses. He is currently the Co-Founder, President, and CEO of Veritone, Inc., a leading AI software and services company, public on NASDAQ. He also serves on its Board of Directors. Previously, he served as the President of Veritone, from 2015 to 2022. Prior to Veritone, Mr.
Steelberg served as Chief Executive Officer of Brand Affinity Technologies, Inc. Prior to that, he served as the Head of Broadcast at Google Inc.
From 2002 to 2007, he was the Co-Founder and President of dMarc Broadcasting, an advertising technology company that was acquired by Google Inc. in 2006. From 1998 to 2000, he served as President and CEO of 2CAN Media, a company that was acquired by CMGi. From 1995 to 1998 he served as President of AdForce, a company that was also acquired by CMGi in September of 1999, after its IPO earlier that year.

Joe Kyriakoza
VP & General Manager
Joe Kyriakoza serves as vice president and general manager of the Polk Automotive Solutions business unit at S&P Global Mobility, responsible for the strategy, sales, and product functions. Joe’s team leads efforts to aid automotive OEMs, dealers, and affiliates to make better decisions and drive stronger results for their various marketing initiatives by making Polk Automotive Solutions available through all tech and media channels and platforms.
Prior to joining S&P Global, Joe served as Oracle Data Cloud’s group vice president, North American Brand Sales. Joe joined Oracle Data Cloud via the Datalogix acquisition, where he spent 4 years as vice president and general manager of Automotive. Prior to Datalogix, Joe spent more than five years at Jumpstart Automotive Group and Hearst (acquired Jumpstart in 2007) in various roles leading product strategy, marketing, and national sales. Earlier in his career, Joe was a partner and manager of all national digital media initiatives for Ford Motor Media, the media-buying arm for Ford Motor Company.

Scott Hedges
Head of Sales
Scott Hedges serves as Director and Head of Sales for the Polk Automotive Solutions business unit at S&P Global Mobility, responsible for strategy and sales of the Retail Automotive and Local Media segments.
Scott has an extensive background in sales and business development with 15 years of experience at S&P Global Mobility. His roles have supported automotive dealers, agencies, media companies, manufacturers, and automotive parts suppliers. Scott’s current responsibilities include leading a team focused on developing deep partnerships with automotive retailers and their agencies to drive customer LTV while introducing them to their next generation of customers. Key focus areas include planning & insights, audience strategies, campaign optimization, and measurement solutions.

Melinda Zabritski
Senior Director
Melinda Zabritski is Senior Director for Experian Automotive’s financial solutions team. Throughout her career with Experian, Zabritski has overseen the product strategy for Experian Automotive’s lending channel and creation of the automotive credit vertical. After over 18 years in product management, she transitioned into sales and consulting. Zabritski also serves as Experian’s primary analyst and spokesperson regarding key automotive finance trends.
Prior to joining Experian in 2004, Zabritski spent eight years in various product management and analyst positions within the credit industry, including management and development of credit risk models and market trending tools.

Laurel Malhotra
Director
As Director, OEM Marketing Services at Experian, Laurel Malhotra leads client strategy and solutions for omni-channel digital marketing for brands, agencies, publishers and platforms in the auto vertical. She is passionate about automotive digital marketing and advertising planning and the technology applications that can improve it.
Her work has driven the launch of Experian Auto’s digital marketing business as a single source, interoperable data solution for audience building, insights, media activation, identity and closed loop measurement provider to auto brands, agencies and platforms.
She is a digital advertising and marketing executive that led the growth of big brand partnerships at Cars.com over 15 years. She is a past participant and panelist at JDP, AdExchanger contributor, publisher of study, ‘Myth: Millennials Don’t Buy Vehicles’ and services as a SME and product innovator for digital marketing solutions at Experian.

Dan Fairclough
Head of Specialized Demand
Expertise on the convergence of data and technology with a specific focus on CTV and Omnichannel advertising. We’ve created the first of its kind programmatic Performance Marketplace specifically tailored for Performance and DTC brands. We’ve also developed the most powerful Political Marketplace available to date across all screens and with a focus on CTV. By eliminating the barrier to entry we can help to provide an unprecedented opportunity for agencies, brands and candidates to take advantage of this growing and important landscape.

Matt Mendez
Senior Director, Client Development
Matt is entering his 26th year as an automotive marketing executive. As Senior Director, Client Development, Matt partners with several of The Trade Desk’s leading global automotive clients.
Prior to joining The Trade Desk, Matt was a Director of Client Partnerships for Datalogix (and later Oracle Data Cloud). Prior to that, he spent 8 years in the Marketing Department of Mitsubishi Motors North America. Matt started his career on the agency side in account management roles representing numerous automotive clients across all three tiers of the industry.

Brian Singleton
Founder and CEO
Brian is career long expert in performance and programmatic marketing. His core experience is in defining and executing business strategy, operational structure, and building high performing cultures within digital technology environments. He has worked in everything from seed funded organizations to late stage firms; finding unique ways to integrate his skill sets within each organization.
He played a founding executive role in the launch, profitable growth, and exit of four different digital seed stage start-up companies producing more than $250 million in annual revenues, and completing exit sales, IPOs, international joint ventures. His success can be attributed to a unique blend of deep technology knowledge and business management expertise.
Brian has a history of producing differentiating, and disruptive innovations in bleeding edge technology environments; while simultaneously aligning teams of people which are dedicated to the business vision and greater mission of an organization.

Melinda Zabritski
Senior Director
Melinda Zabritski is Senior Director for Experian Automotive’s financial solutions team. Throughout her career with Experian, Zabritski has overseen the product strategy for Experian Automotive’s lending channel and creation of the automotive credit vertical. After over 18 years in product management, she transitioned into sales and consulting. Zabritski also serves as Experian’s primary analyst and spokesperson regarding key automotive finance trends.
Prior to joining Experian in 2004, Zabritski spent eight years in various product management and analyst positions within the credit industry, including management and development of credit risk models and market trending tools.
Zabritski holds a Master of Business Administration from the University ofPhoenix in Phoenix, Ariz., and a Bachelor of Science in political science and urban government from Louisiana State University in Baton Rouge, La.

Matt Mendez
Senior Director, Client Development
Matt is entering his 26th year as an automotive marketing executive. As Senior Director, Client Development, Matt partners with several of The Trade Desk’s leading global automotive clients.
Prior to joining The Trade Desk, Matt was a Director of Client Partnerships for Datalogix (and later Oracle Data Cloud). Prior to that, he spent 8 years in the Marketing Department of Mitsubishi Motors North America. Matt started his career on the agency side in account management roles representing numerous automotive clients across all three tiers of the industry.

Dan Fairclough
Head of Specialized Demand
Travel & Accommodations
Environment is everything. That’s why we chose the Lido House Hotel to be ground zero of the inaugural Streaming Automotive Summit. Located in Newport Beach California, it’s just steps away from Lido Village, which features a collection of eateries on the Harbor and is only ten minutes from John Wayne Airport (SNA).

Airports
Attendees should plan to arrive on Wednesday, March 1st, and depart on Friday morning, March 3rd – or stay the weekend, as Newport Beach is beautiful all year. The closest major airports are:
- John Wayne Airport (SNA): About 10 minutes from Lido House Hotel
- Los Angeles International Airport (LAX): 45 minutes from Newport Beach, not considering traffic.
- Long Beach Airport (LGB): 35 minutes from Newport Beach, not considering traffic.
Transportation
To your hotel in Newport Beach from the airport: All attendees are responsible for booking their own transportation to and from the airport. Uber, Lyft, and pre-booked car services can be taken from the airport to your hotel.
To dinner from Lido House Hotel: Group transportation to dinner will leave from the Lido House Hotel. Not staying at Lido House Hotel? Please meet us at the hotel to take advantage of the complimentary transportation.
To golf tournament from Lido House Hotel: For those playing in the golf tournament, group transportation will leave from Lido House Hotel.


Accommodations
All attendees are required to book their own accommodations. For your convenience, we’ve secured a courtesy room block at the Lido House Hotel for $389/night plus tax (~35% discount).
To receive this courtesy rate, you must book your room through the website package listed below.
Hotel address:
Lido House Hotel – 3300 Newport Blvd, Newport Beach, CA 92663
Pre-Registration Has Closed
The registration fee will cover meals and activities during the event. Attendees are responsible for their own travel and accommodations. Space is limited so register today to secure your spot.
*Registrations are limited to 3 individuals per company
Summit Countdown:
Event
- Education sessions from industry leaders
- Welcome Reception on Day 1
- Breakfast, Lunch and Dinner on Day 2
- Transportation to activities
- Welcome bag
- Golf Event
Event + Golf
- Education sessions from industry leaders
- Welcome Reception on Day 1
- Breakfast, Lunch and Dinner on Day 2
- Transportation to activities
- Welcome Bag
- Green Fee at Pelican Hill, South Course
- Golf cart with caddie (tip included)
- Practice balls for driving range
- 2 sleeves of golf balls
Event and Hotel
- 2 night stay at the Lido House Hotel
- Education sessions from industry leaders
- Welcome Reception on Day 1
- Breakfast, Lunch and Dinner on Day 2
- Transportation to activities
- Welcome bag
- Golf Event
Event + Golf and Hotel
- 2 night stay at the Lido House Hotel
- Education sessions from industry leaders
- Welcome Reception on Day 1
- Breakfast, Lunch and Dinner on Day 2
- Transportation to activities
- Welcome Bag
- Green Fee at Pelican Hill, South Course
- Golf cart with caddie (tip included)
- Practice balls for driving range
- 2 sleeves of golf balls
Get in Touch Today
Interested in the attending the event but have a question? Fill out the form with your inquiry and we’ll get back to you shortly.
Email Address
events@evomgroup.com