2023 Streaming Automotive Summit

The 2023 Summit Is a Wrap!

Presented by

March 1-3, 2023
Wednesday - Friday

Newport Beach, CA
Lido House Hotel

Automotive Digital
Marketers

Founding Partners

Lunch Sponsor:

About

Streaming Automotive Summit

Join us at the Streaming Automotive Summit for a cross section of thought leaders in Streaming advertising and the Automotive Retail digital environment. This event will be a unique, intimate gathering to explore the theme of this year’s event: “Leave Broadcast Behavior Behind.” We will highlight the major differences between the traditional broadcast environment and the streaming ecosystem and how to fully embrace this emerging advertising medium. Hear directly from media platforms, attribution technologists, audience data sources, and inventory partners on how to approach and maximize Connected TV and Digital Audio advertising for your automotive clients, ranging from individual dealerships to OEMs.

Schedule

Agenda for the Streaming Automotive Summit

Enjoy Newport Beach while connecting with industry leaders. The schedule is subject to change.

Day 01

Day 02

Day 03

Day 01

Day 02

Day 03

Featured Speakers

Keynote

Ryan Steelberg

CEO & President at Veritone

Ryan Steelberg is a seasoned technology executive and pioneer of digital and data-driven businesses. He is currently the Co-Founder, President, and CEO of Veritone, Inc., a leading AI software and services company, public on NASDAQ. He also serves on its Board of Directors. Previously, he served as the President of Veritone, from 2015 to 2022. Prior to Veritone, Mr.
Steelberg served as Chief Executive Officer of Brand Affinity Technologies, Inc. Prior to that, he served as the Head of Broadcast at Google Inc.

From 2002 to 2007, he was the Co-Founder and President of dMarc Broadcasting, an advertising technology company that was acquired by Google Inc. in 2006. From 1998 to 2000, he served as President and CEO of 2CAN Media, a company that was acquired by CMGi. From 1995 to 1998 he served as President of AdForce, a company that was also acquired by CMGi in September of 1999, after its IPO earlier that year.

S&P Global Mobility

Joe Kyriakoza

VP & General Manager

Joe Kyriakoza serves as vice president and general manager of the Polk Automotive Solutions business unit at S&P Global Mobility, responsible for the strategy, sales, and product functions. Joe’s team leads efforts to aid automotive OEMs, dealers, and affiliates to make better decisions and drive stronger results for their various marketing initiatives by making Polk Automotive Solutions available through all tech and media channels and platforms.

Prior to joining S&P Global, Joe served as Oracle Data Cloud’s group vice president, North American Brand Sales. Joe joined Oracle Data Cloud via the Datalogix acquisition, where he spent 4 years as vice president and general manager of Automotive. Prior to Datalogix, Joe spent more than five years at Jumpstart Automotive Group and Hearst (acquired Jumpstart in 2007) in various roles leading product strategy, marketing, and national sales. Earlier in his career, Joe was a partner and manager of all national digital media initiatives for Ford Motor Media, the media-buying arm for Ford Motor Company.

Retail Automotive & Local Media

Scott Hedges

Head of Sales

Scott Hedges serves as Director and Head of Sales for the Polk Automotive Solutions business unit at S&P Global Mobility, responsible for strategy and sales of the Retail Automotive and Local Media segments.

Scott has an extensive background in sales and business development with 15 years of experience at S&P Global Mobility. His roles have supported automotive dealers, agencies, media companies, manufacturers, and automotive parts suppliers. Scott’s current responsibilities include leading a team focused on developing deep partnerships with automotive retailers and their agencies to drive customer LTV while introducing them to their next generation of customers. Key focus areas include planning & insights, audience strategies, campaign optimization, and measurement solutions.

Experian Automotive

Melinda Zabritski

Senior Director

Melinda Zabritski is Senior Director for Experian Automotive’s financial solutions team. Throughout her career with Experian, Zabritski has overseen the product strategy for Experian Automotive’s lending channel and creation of the automotive credit vertical. After over 18 years in product management, she transitioned into sales and consulting. Zabritski also serves as Experian’s primary analyst and spokesperson regarding key automotive finance trends.

Prior to joining Experian in 2004, Zabritski spent eight years in various product management and analyst positions within the credit industry, including management and development of credit risk models and market trending tools.

OEM Marketing Solutions

Laurel Malhotra

Director

As Director, OEM Marketing Services at Experian, Laurel Malhotra leads client strategy and solutions for omni-channel digital marketing for brands, agencies, publishers and platforms in the auto vertical. She is passionate about automotive digital marketing and advertising planning and the technology applications that can improve it.

Her work has driven the launch of Experian Auto’s digital marketing business as a single source, interoperable data solution for audience building, insights, media activation, identity and closed loop measurement provider to auto brands, agencies and platforms.

She is a digital advertising and marketing executive that led the growth of big brand partnerships at Cars.com over 15 years. She is a past participant and panelist at JDP, AdExchanger contributor, publisher of study, ‘Myth: Millennials Don’t Buy Vehicles’ and services as a SME and product innovator for digital marketing solutions at Experian.

Magnite

Dan Fairclough

Head of Specialized Demand

Expertise on the convergence of data and technology with a specific focus on CTV and Omnichannel advertising. We’ve created the first of its kind programmatic Performance Marketplace specifically tailored for Performance and DTC brands. We’ve also developed the most powerful Political Marketplace available to date across all screens and with a focus on CTV. By eliminating the barrier to entry we can help to provide an unprecedented opportunity for agencies, brands and candidates to take advantage of this growing and important landscape.

The Trade Desk

Matt Mendez

Senior Director, Client Development

Matt is entering his 26th year as an automotive marketing executive. As Senior Director, Client Development, Matt partners with several of The Trade Desk’s leading global automotive clients.

Prior to joining The Trade Desk, Matt was a Director of Client Partnerships for Datalogix (and later Oracle Data Cloud). Prior to that, he spent 8 years in the Marketing Department of Mitsubishi Motors North America. Matt started his career on the agency side in account management roles representing numerous automotive clients across all three tiers of the industry.

Evolution Media Group

Brian Singleton

Founder and CEO

Brian is career long expert in performance and programmatic marketing. His core experience is in defining and executing business strategy, operational structure, and building high performing cultures within digital technology environments. He has worked in everything from seed funded organizations to late stage firms; finding unique ways to integrate his skill sets within each organization.

He played a founding executive role in the launch, profitable growth, and exit of four different digital seed stage start-up companies producing more than $250 million in annual revenues, and completing exit sales, IPOs, international joint ventures. His success can be attributed to a unique blend of deep technology knowledge and business management expertise.

Brian has a history of producing differentiating, and disruptive innovations in bleeding edge technology environments; while simultaneously aligning teams of people which are dedicated to the business vision and greater mission of an organization.

Experian Automotive